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V2 Music Group and Fabchannel.com jointly distribute live concert videos online

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V2 Music Group and Fabchannel.com jointly distribute live concert videos online
Multiyear agreement for recording and distributing exclusive live concerts

London/Amsterdam – October 13th 2006 – V2 Music Group and Fabchannel.com, the multiple-award-winning #1 live music platform of the world, today announced a multiyear global digital distribution agreement for V2 artists performing concerts at the Paradiso and Melkweg in Amsterdam, Holland.

Over the years Fabchannel.com has recorded many V2 and Cooperative Music acts including Stereophonics, The Datsuns, Bloc Party and very recently Little Man Tate and The Pipettes. Now these exclusive shows will be available for music fans worldwide to buy as video and audio downloads from all digital and mobile services. The first downloads are expected to be available in the download shops by the beginning of November 2006.

Beth Appleton, Head of Digital and Business Development at V2 Music says ‘Live music is one of the highlights of being a music fan. Seeing and enjoying a live gig means really feeling close to the band. Of course not everyone can go to every gig. In distributing each song as a video and audio track from the Amsterdam concerts we are enabling fans from all over the world to enjoy our artists gigs as and when they want. And fans that have gone to the gig can now keep their memories too! Content should never be limited only to official releases and V2 are constantly looking to build partnerships with companies like Fabchannel to make more and more exciting recordings available to fans’.

Justin Kniest, CEO of Fabchannel is very excited about this new service. ‘The partnership with V2 Music enables us to give fans around the world what they have been asking for the last five years: downloading concert video tracks to their computer, phone, iPod or PSP in the highest quality.’

This unique partnership will give rise to a host of new music marketing concepts. A fine example is the first ever free downloadable concert video track one hour after a concert had ended. Visitors of The Pippettes show in Paradiso received a coupon with a unique code that enabled them to download a song of that night’s concert for free the moment they got home from the concert. Kniest says ‘We think this is a killer service for artists, fans, venues and record companies. What is better than coming home after a concert and immediately download a high quality video recording of that show with you in it?’

About V2 Music
V2 was established in 1997 following the sale of the original “Virgin Music” to Thorn EMI in 1992.  The sale outlined an everlasting restriction on the use of the “Virgin” name for a record label; hence “V2” was born.

V2 has a great roster of artists, including The Stereophonics, Underworld, Paul Weller, The Rakes, Little Man Tate and the Black Keys.

A year ago V2 created ‘Cooperative Music’, a division that works with independent labels to distribute repertoire throughout Europe. Through this relationship V2 represents Wichita Recordings with Bloc Party, CitySlang, Luakabop and Modular Recordings and Memphis Industries with The Pipettes.

The V2 Digital team look to drive innovation and be very proactive in the digital and mobile space, embracing new business models and technology and working with bands to effectively communicate, involve music fans and expand routes to market. They are proud to have won a number of New Media Awards: two Digital Music Awards (2004 and 2005) and Best Use of Multiple Channels at the New Media Awards in 2005 when they were shortlisted against giants Orange, Wimbledon and Big Brother.

About Fabchannel.com – live concerts online
Fabchannel.com is the biggest online concert video archive in the world. Over 600 exclusive live concerts from the famous Paradiso and Melkweg in Amsterdam can be watched live and on demand, in broadband video quality and for free. Fabchannel’s online archive include performances of Stereophonics, Editors, Damien Rice, Bloc Party, Andrew Bird, Simple Minds, Madness, Josh Ritter and Bright Eyes.

Fabchannel’s main objective is to create powerful free and paid broadband music services that engage a global audience and promote up-and-coming artists in all popular genres.

Founded by Paradiso Amsterdam, one of Europe’s leading live music clubs, Fabchannel.com is a great example of a new breed of entertainment companies that combine know-how about content, technology, promotion and sales.

This unique set of qualities earned Fabchannel four prestigious internet awards, including the Prix Europa 2005 and the Webby Award 2006 for Best Music Website of the world. They are the ultimate acknowledgement of Fabchannel’s vision.

More info:
V2 Music Limited
Beth Appleton
Head of Digital and Business Development
131-133 Holland Park Avenue
W11 4UT  London
Tel: +44 20 7471 3000
Fax: +44 20 7603 4796

Fabchannel.com – live concerts online
Justin Kniest
Weteringschans 6-8
1017 SG  Amsterdam
Tel: +31 20 796 00 73
Fax: +31 20 796 00 76

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Written by ohwhen

October 13, 2006 at 10:45 pm

Posted in Weblogs

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