Embrace the timeline….

On creating rich, flashy and immersive advertising experiences online by Owen van Dijk

ABC’s free web TV a success (and how to view the streams outside the US)

with 3 comments

According to Reuters, the online episodes of Lost, Desperate Housewives, Commander in Chief and Alias are a big hit. I think it’s pretty genius to sell the same content twice to your advertisers, without adding extra value to the delivery chain (ok, you can skip through the stream by itself…but you could do that anyway if Tivo’d the show). Some interesting quotes from the article:

  • Television shows were viewed more than 11 million times
  • 87 percent of respondents could recall the advertisers vs typical ad recall of about 40 percent on television
  • Disney would have no trouble attracting advertisers for shows offered on ABC.com
  • The pilot program outperformed the results Disney had seen in its nine-month partnership with Apple
  • Making the episodes available on online platforms is not decreasing the amount of traditional television viewing of those shows
  • The company must now figure out how to set advertising
    rates for the online episodes

Link: Disney says ABC free web TV a hit with consumers – Reuters.com.

If you are, like me, outside the US, there is no legally way to view the shows online. Here is a 3-step tutorial to view the site:

  1. Install Tor and Privoxy
  2. Point your browser to use Tor as it’s proxy (if you are on FireFox, use FoxyProxy as it comes with a Tor wizard
  3. Go to ABC.com and launch the player, as soon as you are connected, switch off the proxy with FoxyProx’y and happy viewing (the site actually assumes that ‘when you’re in, you’re in’…no additional geo-ip checks done.)
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Written by ohwhen

June 20, 2006 at 10:10 pm

Posted in Web/Tech

3 Responses

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  1. wow, just tried to visit eff & it seems the thai gov is blocking the tor site like it was pornography. kind of amazed.

    paulh

    June 21, 2006 at 5:57 am

  2. Owen.

    Thanks for the instructions. Being down here in Australia means we miss out on US based content, and I’ve been keen to check out ABC’s flash vid. implementation. Took me a while to get both Service Capture and Tor working together, but now I can be anonymous AND monitor traffic 🙂

    aran

    June 21, 2006 at 7:38 am

  3. Hey, cant get it working
    using a mac but have followed and installed everything instructed as u have written. just tells me the usual cant be viewed outside the us

    glenn055

    July 5, 2007 at 3:15 am


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